Tuesday, April 13, 2010


So what's the deal on celebrity endorsements? Take the IPL, for instance. There are more logos on the cricketers' jerseys than perverts on a Virar local. Watch any match, and you will probably see your favourite cricketer get more screen time on commercials than out there on the field. They're peddling everything from shaving creams and writing instruments to clothing and surrogate soda water. Doesn't matter if it's got nothing to do with the sport.

Some celebrity tie-ups are just misfits from the start - like Salman Khan and Dollar Vests. Seriously? The man's never covered his chest in his life. Or Abhishek Bachchan and Flying Machine jeans. With his legs, he'd be better suited for Kentucky Fried Chicken advertisements. Maybe his father can give him a Parker pen to sign the contract.

It's sad but true - there are very few models and fresh faces in advertising today. Blink and you'll miss them. But don't worry they'll probably land up in a Bollywood film, walk the red carpet and be signing new advertising contracts before you can say "Freida Pinto."

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