Some celebrity tie-ups are just misfits from the start - like Salman Khan and Dollar Vests. Seriously? The man's never covered his chest in his life. Or Abhishek Bachchan and Flying Machine jeans. With his legs, he'd be better suited for Kentucky Fried Chicken advertisements. Maybe his father can give him a Parker pen to sign the contract.
It's sad but true - there are very few models and fresh faces in advertising today. Blink and you'll miss them. But don't worry they'll probably land up in a Bollywood film, walk the red carpet and be signing new advertising contracts before you can say "Freida Pinto."